Civic Entertainment Group collaborated with Instagram to bring a first-of-its-kind, socially distanced/remote content studio to Tampa for Super Bowl LV — producing Reels in a low-touch, green screen studio for both the NFL and current / former players.

Walter Payton NFL Man of the Year Award nominees Michael Thomas, Bradley Bozeman, Harrison Phillips, and Dalvin Tomlinson were accompanied by Hall of Fame legends Cris Carter and Aeneas Williams in creating flashy GameDay content across the NFL’s @nfl and @thecheckdown handles.