For Lin Manuel Miranda’s In the Heights, HBO Max invited fans to visit them “On Location” in NYC with an interactive, rewards-driven QR adventure at real-life locations from popular movies and TV shows (Sex and the City, F.R.I.E.N.D.S, When Harry Met Sally, etc.). Via QR code, fans redeemed treats from local favorites like Magnolia Bakery, lattes from Joe Coffee Company, free rides from Citibike and more, all weekend long.

In LA, fans were invited to the Premiere Pier – a complete transformation of Pacific Park at Santa Monica Pier to celebrate Space Jam: A New Legacy and other marquee titles. Fans grabbed free rides to the pier on SPIN Scooters, where they lounged in film-themed Ferris “Reel” gondolas, played themed games, scooped special local eats and caught a sunset light show highlighting the hottest summer releases.