“That’s why Disney’s Carol’s Daughter partnership was such a smart move. The hair care brand, which is now owned by L’Oreal, was founded by Lisa Price, a Black woman. Price is still a staple within the company, and recognized widely among long-time customers of the brand.

Carol’s Daughter has a rich history and footing within the Black community, and is also used widely be people with textured and curly hair that do not identify as Black.

Thus the limited edition products part of this The Little Mermaid and Carol’s Daughter partnership will not only help introduce new audiences to the movie, and new consumers to Carol’s Daughter, but it deepens Disney’s demonstration of their commitment to inclusion and diversity.” – Sonia Thompson

Read the full piece HERE.