Audible returned to SXSW for the sixth year, showcasing its extensive catalog with a bold, brand-forward approach, highlighting 6 genres of Audible content:
The centerpiece of the Audible Sound Experience was the 66-foot Ferris Wheel, which offered guests a personalized listening experience and stunning views of downtown Austin, Texas.
The weekend kicked off with a Friday night party co-hosted by House of Yes, featuring a two-hour DJ set by The Knocks. The weekend activation highlighted the different Audible genres and broad catalog through carnival games with audio integration, performers, listening stations, and themed refreshments.
Audible collaborated with influencer Tefi (@hellotefi), who interviewed talent and attendees on her and Audible’s social channels.
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