By Julie Safer, leader of Civic’s PR practice

A key part of building community is helping to drive meaningful conversations, which is why PR is such a crucial part of what we do at Civic. Our in-house PR team works on projects across industries, turning events into unforgettable moments, building trusted relationships with the media, and so much more. While publicists may not always be in the spotlight, their work elevates events, brands, and individuals to new heights.

At Civic, I’m proud to lead a team of strategic thinkers who show up every day with fresh ideas and dedication to their work. I could not do this without them.

Together, our areas of expertise include:

• Media relations and series publicity
• Earned influencers and tastemakers
• Red carpets and premieres
• Activations and partnerships

Here are some examples:

Case Study: Unscripted

The Civic PR team managed and executed full-scale press campaign for Hulu’s most-watched unscripted premiere of 2024, The Secret Lives of Mormon Wives:

• Managed press outreach, including a virtual press junket and talent press days in New York City, Los Angeles, and Salt Lake City, securing features in top-tier outlets including NEW YORK TIMES, AP, TIME, BUSINESS INSIDER, VULTURE, VARIETY, THE WRAP, E! NEWS, EXTRA, ACCESS, and more
• Assisted with in-person influencer event in Los Angeles, CA. Successfully hosted 75 influencers and tastemakers, generating approximately 24.5M+ total social impressions and over 200 posts across social media
• Facilitated media trainings, and drafted talking points to ensure message pull through in press coverage

Case Study: Scripted

The Civic PR team launched Seasons 1, 2, and 3 of Peacock’s critically-acclaimed series BEL-AIR:

• Managed talent relations and spearheaded a hybrid press junket with the show leads and creators in LA, securing top-tier media across TV, entertainment and multicultural outlets.
• Ran the LA red carpet premiere with the BEL-AIR cast, creators, influencers and VIP guests, including Will Smith.
• Invited media to attend the BEL-AIR mansion experience and screening with the cast and VIPs in Los Angeles and managed press and photographers on-site.
• Placed exclusive clips across top-tier entertainment, lifestyle, and multicultural outlets such as BUZZFEED, TEEN VOGUE, VIBE, DECIDER, COLLIDER, and more.