(Advertising Week New York 2024 Trends Report, page 21)

“The accurate portrayal of women in media is proven to drive consumer engagement and brand loyalty—which means higher ROI for advertisers. A panel including Sue Bird, WNBA Champion and Co-Founder TOGETHXR (pictured middle right), Sarah Jones Simmer (pictured middle), Chief Operating Officer at NWSL and Colie Edison from the WNBA (pictured left), shows why women-centric sport is big business.

ADS WITH STRONG WOMEN’S NARRATIVES DRIVE SALES OUTCOMES DIRECTLY
For a long time, media companies didn’t give the WNBA great broadcast windows. If you didn’t have great windows, you didn’t have great viewership, which meant no great advertisers. ION Television stepped in to break that cycle by strategically investing in this league. As a result, there has been a 133% growth in WNBA on ION. Brands supporting women-centered stories attract 25% more Gen Z viewers, which is a crucial demographic for long-term growth.”

See the full report here.

The panel mentioned above (Women are Media’s Best ROI) was created by Civic for ION.