We partnered with Ford to create a launch event for PBS’s “Great Migrations: A People on the Move,” with an exclusive preview for the Detroit community at Michigan Central Station.

Emmy-winning Producer and series host, Dr. Henry Louis Gates Jr., presented a preview of this groundbreaking series that explores the transformative journey of Black Americans and their profound impact on our nation’s culture and identity. 

Civic created a unique, community-centric experience that highlighted Ford, Michigan Central, and Detroit’s pivotal role in the Great Migration. 

The evening included:

• Pre-show reception and curated historical exhibit 
• An exclusive screening of series highlights
• An intimate panel discussion with Dr. Gates and special guests
• A collaborative musical performance by a critically acclaimed choir and rising Motown artists
• Media interviews and insider access for social media content creators as part of two pronged amplification strategy