We collaborated with Ford on the rebirth of Michigan Central in Detroit, which reopened after a six-year restoration in service of Bill Ford’s vision to create an innovation and cultural epicenter to invent the future of transportation. Purchased by Ford in 2018, the station is a centerpiece of Detroit’s global comeback. To launch, Ford hosted Michigan Central OPEN, a grand celebration including the Live from Detroit global concert that CIVIC co-produced with Eminen, Paul Rosenberg and Super Bowl halftime show producer Jesse Collins featuring Eminem, Diana Ross, Jack White, Big Sean, and dozens of Detroit’s biggest stars; the OPEN House immersive museum; and an inclusive innovation thought leadership summit. The OPEN campaign resulted in a record national prime time audience on NBC/Peacock and nearly one billion unique views of Ford and Michigan Central content across Instagram, X, Facebook and TikTok – that’s helping drive a substantial increase in business for Michigan Central.