Planet Fitness’ takeover of Times Square, the global epicenter of New Year’s Eve, has transformed NYE in Times Square into a sea of purple and yellow since 2016. The annual sponsorship brings festive fitness to a live crowd and global broadcast audience of billions of resolution-makers.
The much-anticipated yearly celebration includes a live performance stage for music, dance, games and more, parties at the Hard Rock TSQ, confetti cannons, branded swag, and VIP access + events leading up to and during NYE.
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