CIVIC ENTERTAINMENT GROUP IS SMALL AGENCY OF THE YEAR, EXPERIENTIAL, GOLD

By Gillian Follett.

“Civic Entertainment Group Makes Storytelling Part of Brand Activations. 

Even before launching Civic Entertainment Group, Co-Founders David Cohn and Stuart Ruderfer teamed to create attention-grabbing campaigns—such as when the two were working for New York City’s Parks Department and organized an Arbor Day funeral service for a tree that had been chopped down. 

Years later, their agency brings the same knack for crafting compelling experiential campaigns and brand activations to clients including Audible, Ford, Verizon, Peacock and Meta. Civic added Canva, Shopify and Wyndham Hotels & Resorts to that roster in 2023, and picked up another new client, digital security service Aura, in the first few months of 2024. 

Civic prioritizes immersive storytelling in the experiences it creates for clients. Last August, for instance, the agency sent Ford CEO Jim Farley on a three-day road trip in one of the automaker’s F-150 Lightning electric trucks to visit Ford employees, customers and dealerships across the southwest. His journey was documented in Ford’s “On The Road” video series, which reached more than 150 million consumers across social media.”

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