SUPERHEROES WEAR MASKS, SAYS CIVIC IN COVID-19 SAFETY CAMPAIGN.

CIVIC ENTERTAINMENT GROUP CEO NATE SCHREIBER DISCUSSES THE INSIGHTS, RESEARCH AND CREATIVE STRATEGY BEHIND THE AGENCY’S #IMAPROTECTOR SOCIAL CAMPAIGN.

“In looking for a theme to anchor the campaign, Civic reflected on its years of work with brands around San Diego Comic-Con, where superheroes like Batman and Superman are the stars of the show. ‘We just felt like we were in a situation where simple changes in everyday behavior have the potential to have outsize impact and to save lives,’ Schreiber said. ‘That’s what’s been fueling comic-book success for decades.’ ”

In partnership with GIPHY, the campaign aims to reduce illness due to Covid-19 while battling pandemic fatigue by encouraging people to wear a mask, wash their hands, stay socially distanced, and get vaccinated for the sake of others.

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